For Immediate Release
Contact: Micah Gelman, LNI Media
Phone: (667) 455-3104
Email: [email protected]
Website: lni.media
LOCAL NEWS INTERNATIONAL PARTNERS WITH HARRY’S
‘Will Dave Shave?’ series runs weekly through November
[NEW YORK, OCTOBER 28] – Local News International announced a new partnership with Harry’s on Wednesday with the debut of a new video series called ‘Will Dave Shave?’ The five episode story arc puts LNI’s Dave Jorgenson at Harry’s New York offices as their newest intern, trying out Harry’s products and getting encouraged to try the new Harry’s Plus razor and maybe, finally, shave his beard.
“It was really important to me that we partner with a brand I sincerely like and actively use,” said Jorgenson. “We also wanted these videos to reflect the company culture at Harry’s. I think we’ve achieved that here. I mean, now I want to intern at Harry’s for real.”
This is the first brand collaboration for Local News International, which launched in August as part of the newly formed LNI Media. Local News International produces daily short form videos for YouTube, TikTok, Instagram and Snapchat along with a twice weekly newsletter.
“This is just the start for LNI,” said Jorgenson. “Brands are increasingly incorporating their employees in their social video and I’m excited to help Harry’s engage in this type of storytelling.”‘Will Dave Shave?’ episodes will premiere weekly on Wednesdays at 11am on all LNI Media social channels.
About Local News International
Founded by award-winning journalists Dave Jorgenson, Lauren Saks, and Micah Gelman, Local News International (LNI) is a social-first video company that uses humor to engage young and diverse audiences. LNI provides news and information to people who are underserved by traditional media and hyper-partisan creators. We are committed to delivering factual content and reaching men under 35 who lack reliable sources of truth on the internet. You can find us on all the platforms you already love scrolling through. Find our channels at https://linktr.ee/lni.media
About Harry's
Harry's is a men's grooming brand that offers thoughtfully designed, high-quality shave, body, hair, and skin care products at an exceptional value. Harry's was founded in 2013 by Jeff Raider and Andy Katz-Mayfield, two guys who wanted to create a better and more affordable shaving experience for themselves and guys everywhere. Today, Harry's is the second biggest shave brand globally, and is part of the grooming routines of over 30 million people. Harry's is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.
About Mammoth Brands
Harry's is part of Mammoth Brands, the largest CPG company built in the last 20 years. The company's mission is to Create Things People Like More with its growing portfolio of category-leading brands: Harry's, Flamingo, Lume, and Mando. With a proven playbook for scaling online brands into omnichannel leaders, Mammoth Brands is creating a new model—and home—for brands, founders, and talent looking to transform the status quo.
