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Photo Credit: David Elliott Photography
For Immediate Release
Contact: Micah Gelman, LNI Media
Phone: (667) 455-3104
Email: [email protected]
Website: lni.media
“What’s Your Source?” premieres September 17 and 18
[KANSAS CITY, MISSOURI – SEPTEMBER 17] Local News International announced today the launch of a new weekly video series, What’s Your Source?, which dives deep into the origins behind the misinformation viewers see every day on their social feeds. Hosted by LNI co-founder Dave Jorgenson, the show will be published weekly on YouTube with audio versions available wherever you get your podcasts. What’s Your Source? will premiere tonight for members and tomorrow for the public. An audio trailer is available now at lni.media/whatsyoursource.
Every What’s Your Source? episode will open with a viewer voicemail asking questions about a viral social story. Topics could include ‘Is Mitch McConnell dead?’ or ‘Why did X users think the rapture was near?’ Dave will then turn to an expert – a reporter, scientist, or historian – for help.
“As always, we’re making something that we would want to watch or listen to. Source? combines all my favorite things from funny news explainers to complete strangers calling into a radio show. This is the show I’ve always wanted to make.”
-Dave Jorgenson
What’s Your Source? expands Dave’s daily short-form video explainers into a long-form, lean-back experience built for habitual viewing. It will include the unique mix of humor and characters already familiar to the LNI audience from Dave’s hugely successful YouTube and TikTok channels.
beehiiv, the platform creators and brands rely on to publish, grow, and monetize, while keeping 100% of their subscription revenue and full ownership of their audience, is the series launch sponsor.
Jorgenson and Local News International are also members of the beehiiv Media Collective, which gives leading journalists the platform and resources to build independent media businesses on their own terms.
“Dave understands better than almost anyone how to make news accessible and engaging for how people consume information today. That’s exactly the kind of journalism we want to support through the Media Collective, and we can’t wait to see What’s Your Source? come to life.”
-Tyler Denk, co-founder and CEO of beehiiv
Harry’s is also an initial advertiser, and has been an integral partner to Local News International since its launch.
“Harry’s is proud to be an initial brand partner and advertiser for What’s Your Source? Dave shaved his beard for the first time in years and has become an important Harry’s brand advocate. We’re excited for this next step for him and the whole LNI team.”
-Jeff Raider, Co-Founder of Harry’s and Co-CEO of Mammoth Brands
The series is executive produced by LNI co-founders Lauren Saks and Micah Gelman with numerous late-night veterans joining the writing room. Emmy-winning writer and comedian Felipe Torres Medina, a former staff writer for The Late Show with Stephen Colbert, will act as showrunner. Also on the team are Emmy-winning former Late Show staff writer Carley Moseley, along with Chris Vazquez, a writer and short-form video creator. Former Late Show associate producer Katherine Shen will contribute research to the series.
What’s Your Source? will premiere each Thursday for LNI members and be available on YouTube and audio platforms each Friday.
About Local News International
Founded by award-winning journalists Dave Jorgenson, Lauren Saks, and Micah Gelman, Local News International (LNI) is a social-first video company that uses humor to engage young and diverse audiences. LNI provides news and information to people who are underserved by traditional media and hyper-partisan creators. We are committed to delivering factual content and reaching men under 35 who lack reliable sources of truth on the internet. You can find us on all the platforms you already love scrolling through. Find our channels at https://linktr.ee/lni.media
About beehiiv
beehiiv is the platform creators, publishers and brands use to build, grow and monetize their audiences while keeping full ownership of their audience and 100% of their subscription revenue. What began as a newsletter platform has evolved into an all-in-one platform for building media businesses, bringing together newsletter publishing, native podcast and community hosting, websites, digital products, advertising, analytics and audience growth tools. beehiiv’s mission is to help the next million creators and brands build direct relationships with their audience and turn those relationships into sustainable revenue. Learn more at beehiiv.com.
About Harry’s
Founded in 2013, Harry’s is a men’s personal care brand that offers exceptional products at a real value. Since redefining the shaving experience for guys everywhere, Harry’s has grown into one of the most beloved names in personal care, with successful expansions into hair, body, skincare, and fragrance. With a team of more than 600 in-house engineers, designers, craftsmen, and chemists, they use the highest-quality materials and ingredients to make the best possible product experiences. Harry’s also cares about making an impact and supports nonprofits that support men’s mental health, to date helping over 2 million men and counting access to life-saving resources.
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