Media Strategies Practice
Helping publishers and brands elevate their video IQ
Short, long-form and live video strategy from production to distribution. We coach teams on bringing their ideas to life.
Expert resource sizing to build skilled and efficient video teams. Staffing, financials, technology and go-to-market strategies.
Platform-specific growth modeling to build reach, revenue and relevance for your brand.
Experienced team with decades of success in online video, cable and broadcast television.
Micah Gelman is a media executive with more than 25-years experience in online video and cable and broadcast television.
For the last decade, Micah was Head of Video for The Washington Post, where he is responsible for all editorial and business functions. Micah led a 75-person team publishing long and short-form video. He created Washington Post Universe, the open-source based Visual Investigations team and the live video team.
Before The Post he led Digital Video Strategy for Discovery Networks, where he built the first version of DiscoveryGO and led The AP’s Online Video Network. He’s a multiple Pulitzer Prize, Emmy, Murrow and Webby winner.
Lauren Saks is a media strategist with 20+ years in news and education/non-fiction production.
Lauren most recently Deputy Head of Video at The Washington Post, where she created Washington Post Universe and oversaw The Post’s successful TikTok and YouTube channels.
Before joining The Post in 2018, Lauren spent a decade at PBS, forming their Digital Studios and developing and producing digital video series and overseeing talent and audience strategy. She specializes in turning new audience into subscribers. Lauren is a multiple Pulitzer Prize, Emmy, Murrow and Webby winner.
